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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Miškaříková, Ludmila ; Vašková, Eva (referee) ; Schüller, David (advisor)
This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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Customer satisfaction analysis
Matějka, Michal ; Plánková, Lucie (referee) ; Chalupský, Vladimír (advisor)
This Master's thesis deals with analyses of customer satisfaction and loyalty to the GiTy, a.s. company. The theoretical part of the thesis explains problems of customer satisfaction and loyalty and their measurement. Furthermore, it deals with marketing research, with a focus on questionnaire-based data acquisition. The practical part of the thesis includes the company presentation, survey design and methodology of the data analysis. This part also describes the continuous customer satisfaction measuring system of the company. The implementation of this measuring system was the aim of this thesis.
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Proposal of the Improvement of Customer Satisfaction Standard
Lusková, Michaela ; Filusz, Patrik (referee) ; Šimberová, Iveta (advisor)
This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.
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Customer Satisfaction Analysis and Recommendations for its Improvement
Šafářová, Martina ; Luxová, Martina Žabová (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis focuses on customer satisfaction analysis and customer regional food and services awareness that are offered by Konzum co-operative society. Local Konzum establishment in Žamberk was chosen for the purposes of this thesis. Entries for the analysis are obtained via an online survey. The survey itself focuses on current customer satisfaction and awareness. Appropriate measures for the improvement of these crucial aspects are then designed based on the acquired results.
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Managing Customer Experience
Seifert, Marián ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Cieľom diplomovej práce je analýza aktuálnej situácie zákazníckych skúseností vytváraných spoločnosťou a poskytnutie sérií odporúčaní pre ich zlepšenie. Práca kriticky hodnotí praktiky ovplyvňujúce zákaznícku spokojnosť v jednotlivých predajňách spoločnosti, internetovom obchode, servisnom stredisku a zákazníckom centre. Výsledkom sú odporúčané riešenia pre poskytovanie lepších služieb na zvýšenie zákazníckej loajality, ako aj spôsoby eliminácie zistených nedostatkov.
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Measuring Customer Satisfaction and Loyalty
Kurtin, David ; Schwarz, Erik (referee) ; Chalupský, Vladimír (advisor)
This Master´s thesis deals with the analysis of the factors influencing the customer satisfaction of RM Servis, authorised Peugeot car dealer. The aim was to set up useful method of measuring customer satisfaction, loyalty, and customer value. This would enable the company to follow the current situation, and to focuse on improvements. I have also included the suggestions on how to improve the overall customer satisfaction, and a calculation of an impact of the implementation on the profitability.
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Development of Strategic Brand Development to Support Customer Loyalty
Šenková, Kateřina ; Schüller, David (referee) ; Zich, Robert (advisor)
The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.
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Customer Satisfaction Analysis and Proposals for its Improvement
Honsová, Radka ; Technik, Jiří (referee) ; Schüller, David (advisor)
This work is focused on research of customer's satisfaction of company Gebr. Ostendorf - OSMA plastic processing s.r.o.. This company deals with manufacturing and sale of plastic sewer pipeline and operates in many countries. The aim is to analyze the level of customer's satisfaction and to suggest measures to enhance it. Work is composed of several parts. The first part contains theoretical sollutions to work. The following is an analysis of current satisfaction by questioning and evaluating questionnaires. In the last part we suggest own solution and evaluate its benefits.
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Customer Satisfaction Analysis of Deloitte Belgium and Recommendations Regarding its Improvement
Kašová, Lenka ; Kábrtová, Jana (referee) ; Chalupský, Vladimír (advisor)
Diplomová práce se zabývá problematikou analýzy spokojenosti zákazníků společnosti Deloitte Belgie. Srovnává teoretické poznatky s praktickými dovednostmi získanými během stáže ve společnosti Deloitte. Metoda osobního dotazování byla použita za účelem získání cenné zpětné vazby od klientů a k provedení analýzy spokojenosti zákazníků. Na základě vyhodnocení bylo identifikováno několik oblastí vyžadujících zdokonalení a navržena opatření vedoucí ke zlepšení zjišťování spokojenosti zákazníků a zvýšení stávající úrovně spokojenosti zákazníků.
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